“Let’s talk about what is and isn’t professional today.”

A multi-platform campaign, Welcome Professionals was inspired by the voices of LinkedIn’s own community, putting the spotlight on both actual member voices and the LinkedIn product. Our stars - all doing brilliant things but who sit at odds with traditional notions of the term “professional” - teased the campaign on their own LinkedIn profiles, followed by the tvc and the short individual stories throughout digital.

Featuring:
Jason Mayden
Jezz Chung
Alexis Fernandez
Mekdes Kissi
Mick Batyske
Carolyn O’Hare
Fawn Weaver